In today’s age, the branding of a business is exceedingly important. There are numerous products available in stores, online and digital stores. While most businesses may be selling the same thing, what can set your product apart is the wrapping and the way it is presented.
Custom Printed Packaging Boxes are one
of the ways that can not only set your product apart but create brand
recognition among prospective customers as well. For example, in a cosmetic
store, different companies sell the same product; the formulas are similar and
the product claims to deliver similar results. With 4-5 brands selling the same
thing, what sets them apart from each other is their presentation.
Now imagine, if all of the products despite belonging to
different businesses had similar packaging. Hard to tell them apart right?
Well, with the help of custom boxes with
logo each product will have a colour scheme and writing, specific to the
brand and its aesthetic that will make it distinguishable.
A well designed printed custom box not only stands out amongst
the competitors but also captivates the customer’s attention. As children are
attracted to shiny things, in a product line up customers generally are
attracted towards packages that look high-end and aesthetically pleasing.
If you are a business that wishes to make its mark and its
presence known in the market, then working on your Custom Packaging Boxes is a great way to begin. Apart from the run
of the mill marketing campaign, a key aspect to attracting customers is the
aesthetic of your products. Choosing the right colour combination, font and
artwork, has now become more relevant than ever.
What customization options do
you have?
Well, apart from the basic print customization, there are plenty
of ways to go about designing a box. Some certain elements and processes can be
implemented on them to make them appear different such as embossing, debossing,
foiling and spot UV. These add-ons, while may look very high-end, do not add a
lot to the cost of wholesale Custom Boxes.
Apart from add-ons, there are multiple stock options to choose
from as well. There is textured stock with different patterns, thick rigid
stock and corrugated stock (ideal for shipping). Depending on your preference,
you can discuss the options with your box provider.
Where can you get these boxes?
Packaging manufacturers can be very easily found on the
internet. There is an abundance of retailers and manufacturers, therefore it is
imperative to do due- diligence and choose a company that can meet your
requirements as each business has its MOQ (minimum order quantity) and
turnaround times.
A thing to keep in mind when looking for custom cardboard boxes
is that a higher quantity usually makes for a lower price per unit. If you
order the MOQ (it is usually around 50), the price per unit may be a lot as
compared to 500 units. Make sure to discuss your options with your provider and
do not shy away to ask for discounts as most companies do facilitate in said
regard.
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